“乐果”倡导“为善最乐”思想。中文名称始源于佛语：“涅磐之妙体，离一切生灭，谓之乐；此妙乐为菩提所得之果，故称乐果”。“乐果”深谙“善因乐果”即商道，一切从善而起行好事，为用户提供好产品、好服务，为员工提供好待遇，好发展，持以之恒终成好品牌。

NOGO derives from Buddhism. It illustrates that being good and doing good deed. We are glad to provide good product, good service for customers. And provide good treatment, good development for our employees. And achieve to be a good brand.