Languages EN

BMG Spirit

Morality        Belief        Principle        Methods        Truth        Efficiency



The BMG Servicing Goal

From the warmth of the family, home away from home.

Beyond your expectation, live in luxury.

Service from heart, with happiness and warmth, we are together with you.



What is BMG

B   Breakthrough                     

M  Measurable Target                   

G   Group Force & Team Work            



The Spirit of BMG

The“Winner Wins” Spirit



The Vision of BMG

Develop the honor of hoteliers, become the best among the world

Number One in China      Top of the world



The Goal of BMG

Become the best hotel management group of China in 5 years, and the best branding hotel brand of the world in 10 years.



The 5 Essences of BMG

(1) Intelligent Service    (2) Butler Service    (3) Delicate Food & Beverage    (4) Green Tree shape   (5) Leaders Club



Guiding Principles of BMG


We call for efficient, simple, convenient, practical, happy and harmonious working atmosphere.

We call for team work, and share each of great ideas to everyone; develop one’s greatest value, and make the goal of “Everybody wins” as an achievement.

We adhere to the philosophy of people-oriented, and treat our employees as our customers and make them to become the master and fortune of the company treatment.

We treat our supplier as our friend and strategic working partner, we practice to make it success in both sides.

The working procedures we set up are for our employees and customers, not only for the convenience to our guests, but also for the operation to our employees.

We call for “Each Serve from your heart”, and dedicate to provide personal service.

We expect our management team to contact our guests personally.

We encourage learning, and build up a learning CHUAN-YANG.CN; we pursuit of creativity and perfection; enjoy working and be proud of the growing of our company.

We do our best to build up a safe working environment, prevent accident and occupational hazard from happening.

We follow the local policy and rules, fully respect and recognize the local customs and culture, and build up a harmonious working environment together.

We call for dedication to the society and the public good, carry forward the truth, virtue and beauty of mankind with a positive energy.

We contribute for the energy – conservation and environment – protection; we reduce costs and prevent any wasting for efficient cost control.



Enterprise Maxim

We turn our efforts into miracles!

It is never crowded on the way to success, because few people can insist until the end.

We Are Family, we stay on the same boat.

Put right person in the right position.

Create the best team, build up the best brand.

We are standing on the top of a giant, and that helps BMG to success.

30 percent of ability, and 70 percent of responsibility!  Be responsible for job, loyalty, details and mission.

Take the hard job, face the hard problem, and ask yourself if you have done enough, for there are always more solutions than questions.

Be conscious of the outcomes, be aware of the methods, the result talks.

Walk in the front, and trust yourself you are the best!